AI passed an advertising Turing test for the first time

4 days ago

Technology

AI-generated ads fooled trading experts and outperformed emblematic US people ads connected a trial that measured productivity and imaginable to spur affectional responses

By Jeremy Hsu

AI-generated advertisements proved mostly indistinguishable from human-made ads successful a title described arsenic nan first advertisement Turing test.

The title was inspired by nan original Turing test, which challenges really good machines tin mimic humans successful conversation. In this case, a sheet of 17 trading experts achieved conscionable 57 per cent accuracy successful correctly identifying 3 ads chiefly made utilizing generative AIs and 7 ads made by trading students. The results were announced astatine nan inaugural BrXnd Conference connected trading and AI successful New York City …

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